Afrimart Performance Analysis

Imagin8Agency partnered with Afrimart to enhance its e-commerce performance and customer engagement across key markets. By leveraging data-driven strategies and innovative digital solutions, Afrimart achieved significant growth in user acquisition, engagement, and conversions between January 2024 and January 2025.

Key Achievements

User Growth: Active Users: 1.1 million active users within the year. New Users: 1.1 million new users acquired, with South Africa leading user acquisition.

Traffic Acquisition: Top Channels: Cross-network referrals: 929,000 users. Direct traffic: 150,000 users. Paid shopping campaigns: 136,000 users. Organic channels such as search and social media also contributed significantly, with 130,000 users from organic social and 100,000 from organic search.

Global Reach: While South Africa remained the core market with 1.1 million active users, Afrimart also saw notable engagement from: Netherlands: 6,000 users. United States: 5,300 users. Nigeria: 4,500 users.

Engagement Metrics: Average Engagement Time per Active User: 1 minute, 26 seconds. Top Viewed Pages: Homepage: 290,000 views. Category-specific pages such as “Machinery” and “Modern Kitchens” garnered over 30,000 views each.

Top Performing Events: High user interaction across critical touchpoints: 7.4 million “view_item_list” events. 1.8 million conversions tracked across ad clicks and checkout processes. 1.9 million “view_item” events reflecting strong product interest.

E-Commerce Performance

Top-Selling Product Categories: Agricultural machinery, customizable kitchen products, and high-quality industrial equipment were among the most purchased items.

Conversion Journey: Key Funnel Metrics: Begin Checkout Events: 1.8 million. Conversion Events: 1.8 million

The data reflects a seamless transition from product views to completed purchases, demonstrating the effectiveness of optimized product pages and checkout flows.

Imagin8Agency’s Contribution:

Enhanced Traffic Acquisition: Implemented targeted cross-network campaigns and optimized paid shopping ads, driving a significant portion of new users. Leveraged organic channels to boost long-term growth and engagement.

E-Commerce Optimization: Streamlined product categorization and page layouts, contributing to a smoother shopping experience. Integrated advanced tracking tools for better insight into user behavior and event performance.

Conclusion:

Afrimart’s success showcases the power of strategic collaboration between data-driven insights and creative digital execution. With 1.1 million new users, high engagement rates, and strong product sales, this partnership highlights the potential of tailored e-commerce solutions to drive measurable results in competitive markets.

Category:

Seo and Analytics

Software:

Google Analytics

Service:

SEO, PPC

Client:

Afrimart Online

Date:

January 26/2024

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